2014 - 2017 | Director of Marketing

Navigating Marketing Frontiers at Better Business Planning (Mar '14 - Jan '17)

In the ever-evolving landscape of Better Business Planning, my role took an exciting turn from March 2014 to January 2017 when I assumed the position of Director of Marketing. During this period, my focus was not just on achievements but also on pioneering the agency's initial forays into social media and events as crucial engagement strategies.

Pioneering Engagement Strategies: Social Media and Events

- Lead Surge Pioneer: Spearheaded a noteworthy 300% increase in agency leads

- Innovative Engagement: Pioneered the agency's first efforts into social media and community engagement.

- Event Visionary: Shaped, promoted, and managed events, including seminars, pioneering a strategy to enhance brand visibility and attract potential clients.

Foundation Building: Database and Design

- Database Architect: Played a pivotal role in database development, ensuring efficiency in cold calling, prospect qualification, and appointment setting.

- Creative Touch: Applied basic graphic design skills to create corporate slide decks, presentations, and marketing materials, adding a creative touch to our communication strategies.

- Proactive Community Builder: Took a proactive approach to community outreach, establishing the groundwork for increased lead generation and brand recognition.

Collaborative Growth: Strategy and Innovation

- Strategic Collaboration: Collaborated with ownership and executive-level management, shaping strategies that laid the foundation for business growth.

- Innovative Contributions: Pioneered the agency's initial steps into social media and events, contributing to a 300% increase in lead generation through dynamic and engaging promotional strategies.