2017 - 2019 | Sales & Events Executive

Evolving Roles at W Hotels of Chicago: A Journey of Growth (Mar '17 - Sep '19)

Senior Complex Catering Sales Executive (Mar '19 - Sep '19)

Driving Revenue Growth

- Q1 2019 Performance: Surpassed the Q1 2019 revenue goal, achieving 117% of the $1.3 million annual target, showcasing an ability to drive sales and revenue growth.

- Strategic Revenue Maximization: Led outcomes for sales initiatives across two luxury hotels, actively engaging in upselling each business opportunity to drive revenues and customer loyalty.

Demonstrated Skills:

- Strategic Sales Planning: Developed and executed sales plans to exceed revenue targets.

- Customer-Centric Approach: Aligned client preferences with brand offerings for customer satisfaction.

- Upselling Techniques: Actively upsold business opportunities, contributing to increased revenues.

- Event Coordination Expertise: Managed and coordinated complex events for optimal guest experiences.

Senior Catering Sales Executive (Apr '18 - Mar '19)

Surpassing Goals and Event Success

- Revenue Surpass: Surpassed the 2018 revenue goal, achieving 103%.

- Event Prowess: Spearheaded the successful organization of the July 2018 Chicago Style Weddings Magazine launch event, hosting 400 wedding industry professionals and generating $70,000 in new wedding business.

Demonstrated Skills:

- Goal-Driven Sales: Demonstrated the ability to surpass revenue goals through effective sales strategies.

- Event Planning Mastery: Led successful large-scale event planning, ensuring both success and revenue generation.

- Collaborative Sales Efforts: Collaborated with off-property sales channels for coordinated and successful sales initiatives.

Social Catering Sales Manager (Sep '17 - Mar '18)

Innovating Events and Exceeding Targets

- Event Development: Pioneered the development and implementation of a highly successful wedding showcase event, resulting in $82,000 in new business.

- Proactive Target Exceedance: Exceeded wedding and social business targets through proactive solicitation, strategic partnerships, and effective collaboration with marketing and group sales.

- Seamless Event Management: Managed events for groups up to 200, consistently delivering experiences that exceeded customer expectations.

Demonstrated Skills:

- Creative Event Concepts: Successfully developed and executed innovative event concepts.

- Sales Excellence: Consistently exceeded business targets through effective sales techniques.

- Collaborative Leadership: Worked with cross-functional teams for successful event management.